ANALYTICAL HIERARCHY PROCESS FOR ESTIMATING SUBSCRIBERS PERCEPTION OF BRAND EQUITY DIMENSIONS ON PURCHASE DECISION OF NIGERIAN MOBILE TELECOMMUNICATION SERVICES

Analytical hierarchy process for estimating subscribers perception of brand equity dimensions on purchase decision of Nigerian mobile telecommunication services

Every firm that wants to compete in providing similar services, like Eye cream those provided by the Nigerian mobile telecommunication firms must take brand equity seriously.By focusing on major telecom service providers in Nigeria, this study estimates subscribers perception of brand equity.To do this, a three-stage Analytical Hierarchical Process

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Managing Oaks to Produce Food for Wildlife

WEC-249, a 5-page illustrated fact sheet by Holly K.Ober and Patrick J.Minogue, describes the reasons homeowners should consider planting oaks, how to select the right oak species for a Wound Care Accessories given site, and how to improve wildlife habitat in established stands.Includes Chifferobe sources of additional information.Published by the

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